A Comparison of Two Ads
By: Lillian Cheng 鄭毓郡 B9602087
Outline
Topic sentence: Between the ads of bags for Chanel and Gucci are three differences. However,
they attract consumers in the same way.
Main point 1: The component colors in two ads are quite different.
Supporting details:
Description
The Chanel ad consists of merely black and white, while the Gucci ad shows clothes and
accessory in vivid colors.
Main point 2: The ads capture images of models when they are in different conditions.
Supporting details:
Description
The model in Chanel ad is in a motionless state, while models show dynamic movement in
Gucci ad.
Main point 3: The two ads reveal contrary style.
Supporting details:
Description
The Gucci ad is more modern, while the Chanel ad shows a classic sign.
Concluding sentence: Although there are differences between the ads, they both show how
models interact with its products. The elegance and beauty showed in both
ads make them both successful advertisements.
Between the ads of bags for Chanel and Gucci are three differences.However, they attract consumers in the same way. The first difference is that the component colors in two ads are quite different. The Chanel ad showed in the left-hand side consists of merely black and white. From the camellia topknot to the sweater which the model wears, the bag itself, and also the background and the brand name written on the ad are all in these two colors. In contrast, the Gucci ad shows clothes and accessory in vivid colors. The model stands on the left wears fair white jacket which makes the red striped shirt stands out more, and she also has a bright red bag that corresponds to the color of her shirt. The other model dresses in jeans blue and she also puts on a relatively big white bag. Colors on the two models make a splendid image to consumers. Another difference is that the ads capture images of models when they are in different conditions. The model in Chanel ad is holding the bag and staring out of the ad, which seems to be disturbed and pauses at the moment. She is in a motionless state in the ad. The Gucci ad is relatively more dynamic than the other. Flowing of hair, eyes looking at different directions, hands holding their bags, slight bend of the body, and facial expression are all signs showing that the two models are on the way to someplace. The picture seems to be photoed while they are walking. With completely different color and pace, the two ads reveal contrary style. The Chanel ad gives consumer a slow-paced feeling and it is quite classic. The Gucci ad gives an image of city citizen busy hurrying to somewhere, which is more modern than the other one.Although there are differences between the ads, they both show how models interact with its products. The elegance and beauty showed in both ads make them both successful advertisements.
